Our Story

CONFADENT officially launched in 2017 out of Denver, Colorado with a simple mission; to create performance solutions you never thought you needed, but can’t imagine living without. Our team has developed an innovative and delicious line of healthy, teeth-cleaning products that replicate many of the effects found in toothpastes and mouth rinses. We all chew gum & mints- why not have it work for you?

CONFADENT's proprietary formula eliminates bad breath, whitens teeth, and fights the bacteria that causes plaque and gingivitis, all while maintaining an energizing, fresh peppermint flavor. Regular use of CONFADENT has been shown to be a safe and effective method of maintaining a clean and healthy mouth.

CONFADENT was initially conceived at Trinity University in San Antonio, Texas by Cole Evans, a student enrolled in the Entrepreneurship program. In November 2015, Cole competed in Trinity's business plan competition and won the grand prize of $30,000, beating several graduate healthcare students and undergraduate teams from the school. Next, CONFADENT decided to test their concept on a national stage at the Cupid's Cup Competition hosted by the Founder and CEO of Under Armour, Kevin Plank. CONFADENT was one of six companies selected from over 550 national applicants to present to the panel of recognized business leaders. Evans was awarded the esteemed Cupid's Cup Entrepreneur of the Year cash prize award. Following a year and some change of research & development, CONFADENT was ready to launch in Spring 2017. Since then, we have worked hard to provide our customers with a premium product that helps them put their best foot forward. There’s only one way to live life: Be Awesome.